That isn't a criticism. It's what an in‑house team is for. Same crew, same look, same edit, because
consistency is the job. So most creative testing isn't testing: it's one style with the headline swapped, run
twenty times, learning almost nothing. Format is the variable that moves numbers, and it's the one a house
team structurally can't change.
Research
We read the market before we make anything.
Every brief starts in your competitors' ad libraries, not in a mood board.
What is live right now. Every ad running in your market, pulled from the public libraries the platforms already publish.
How long it has been running. The only public signal of what actually converts. Nobody keeps paying for an ad that loses.
Which angles got renewed. Some run for months. Some vanish in a week. The pattern tells you where to aim before you spend.
Folded into the brief. Not a separate module, not an upsell. It is where your creative starts.
Vantage · research
412 live ads · one market · ranked by longest run
Angle
Ads live
Longest run
Renewed
Mechanism
38
182d
4x
Authority
44
94d
3x
Fear
67
61d
2x
Offer
161
12d
·
Trend
102
9d
·
PatternOffer-led is where everyone already is, and almost none of it survives a fortnight.
BriefLead on the mechanism. Hold the offer to frame three.
Illustrative. One market's live ads grouped by the angle each argues, ranked by how long the
longest-running ad in that group has been live.
The library
Nineteen formats. Static, video, or both.
Format and medium are different things. Each row below is one format; static sits left of the line, video sits right. Where a format only works one way it has one arm, and the empty side says why. Point at any video to play it.
Every asset is authored for the placement it runs in. Story, feed and portrait are different canvases with
different reading orders, not one canvas cropped three ways.
Autopilot
Made, then actually posted.
Good creative dies in a folder. Yours goes live.
Approved
Instagram
Facebook
TikTok
YouTube
Pinterest
You approve. Always.
Every asset, every time. No setting turns it off.
Post now, or drip.
One batch live today, or fifteen spread over a fortnight.
Organic and paid.
Same asset, both destinations, sized right for each.
Fair. You've seen the warped hands, the invented text, the stock-photo mood of creative nobody looked at. Here is what stops that.
Your product, not an approximation. We work from your real pack shots, brand assets and copy. Nothing invents what your product looks like.
A person signs off every frame. Generation is a step in the process, not the whole of it. If a frame looks generated, it doesn't reach you.
Real humans where the format needs one. Founder POV and street interview are shot, not synthesised, and we tell you which is which, per asset.
Also from us
When the ads work, the inbox fills.
Titan is our second product: it resolves the repetitive majority of your support queue and hands the rest to a person with the full history attached. Different buyer, different budget, so it lives on its own page rather than crowding this one. We also take on custom AI builds when neither product covers what you need.
Each is in the agreement, not just on the website. Ask us to point at the clause on the call,
and ask to speak to someone already using it, which is part of the call rather than a favour you request.
Output in week one. Creative in your hands within seven days of the call. If we miss it, month one is on us.
A number on the first call. Not a follow-up deck three days later, not "it depends on scope". You leave knowing what it costs.
Every asset is yours. Yours to use, edit and keep, including work from a month you later cancel.
Month to month. Cancel in one email. No exit call to survive, no notice period to serve.
You talk to the builders. The people who write the software answer your messages. No account manager in between.
Questions
The ones you were going to ask anyway.
Why not just buy a self-serve tool?
Buy one if that is what you want. It is cheaper at the entry tier and running this afternoon. The difference is what you are buying. There you buy capacity and operate it yourself. Here you buy finished work, posted, and talk to the people who built it. If nobody in-house enjoys running creative tooling, that tool quietly becomes somebody second job.
How much of my team time does this take?
One brief at the start, then approvals. No seat in your standup, no admin on your side, nobody learning an interface. If a week passes where you did not think about us, that is the product working.
How quickly do I see something real?
First creative inside week one. If you are six weeks in and still in onboarding, you are paying for setup rather than output.
What happens to my data and my accounts?
Brand assets and product content serve your account only, and never train anything shared with anyone else. Channel connections are revocable by you at any time, from your own account settings, without asking us.
Where this works
Nineteen formats, but not the same three for everyone.
Which formats earn their place depends on what you sell and who is deciding. Find yourself below. That's
where we'd start you, and we'd tell you on the call if we thought you should start somewhere else.
Ecommerce
Unboxing
Before / after
Offer
Pack shots and a live product page are enough to start. The reveal does the hook and the offer does the close.
Agency
Comparison
Explainer
Social proof
White-labelled and delivered under your name. One brief per client, and creative volume stops being the thing that caps your roster.
App
Product demo
Skit
Street interview
Screen capture in, user-acquisition creative out. Formats built to survive being watched with the sound off.
Local service
Testimonial
Before / after
Founder POV
Your actual customers and your actual face, the two things a national chain cannot buy its way into.
Creator & info product
Founder POV
Listicle
Expert commentary
You are the product, so the formats lead with you. The ones needing a real person get shot, not synthesised.
B2B software
Explainer
Comparison
Product demo
Longer consideration, so the creative teaches instead of shouting. Mechanism first, offer last.
Early access
Twenty minutes, and you'll leave with a number.
We're taking a small first group so we can build against real accounts rather than assumptions. Bring the format you've never been able to make.
